The Sales Leader
Cutting Edge Strategies for Sales Leaders by Colleen Francis
Have you ever wondered what makes you and your business more interesting to your prospects and clients?
It isn’t hourly updates on social media or a picture with a celebrity. In fact, what makes a business more interesting to prospects often eludes most business owners.
Are you actively seeking referrals from your current client base?
According to recent studies, 78% of happy clients want to give out referrals. Yet only 8% of salespeople actually ask for them. Can you see the disconnect? It doesn’t take a math genius to figure out that many salespeople are missing out on key opportunities to increase their sales and grow their businesses.
I understand the intimidation factor, but the truth is in order to achieve and maintain any kind of success in sales, you have to push through the intimidation and ask for referrals anyway. They are such a powerful tool to grow your customer base, and not asking for them often enough is doing a huge disservice to yourself and your business.